What the In-Crowd Wont Tell You About Macbeth Essay Topics

What the In-Crowd Won't Tell You About Macbeth Essay Topics Believe it or not writing the essay is really the simplest aspect of the practice. Writing services can either supply you with great advice in writing a specific essay that may appear mind-boggling, or else they can lead you through the procedure of writing it all on your own. The moment the writer is appointed, they begin working on your essay in line with the requirements you have specified in your purchase. For essay writing ideas and controversial topics, students may use a number of the ones in the subsequent list. Lady Macbeth s identity in the beginning indicates that she's a person who is loving. Even ambition for power may be great thing. There's even a theory a man such as him did not exist in any respect. The tragic hero recognizes her or his flaw, however there's nothing that could be done in order to avert tragedy. Getting the Best Macbeth Essay Topics Essay on Macbeth characters are rather popular with students. Shakespeare's Macbeth is stuffed with engaging designs, which means that your long-term future thesis impression is decided by the main you elect for. Thus, start looking for Macbeth essay examples and think of the potential topics which you can pick. Now, you've got to go for Macbeth essay examples as these provides you with a practical hint of what it is you are predicted to write about. Macbeth states he has not thought about them in any way. Below, Macbeth is now going nuts. Macbeth is among the most famed tragedies by Shakespeare. Macbeth is regarded as a tragic hero. You are able to receive all sorts of quality Macbeth essay examples from our site. Macbeth becomes much more outraged and yell at everyone while in the region and he starts to scream. On the flip side, Lady Macbeth has a more passionate means of examining the advantages and disadvantages of killing Duncan. Macbeth becomes increasingly more furious and he starts to yell and shout at eve ryone inside the place. Due to their predictions, Macbeth murders many folks. Macbeth knows that Duncan is a sort king and excellent man. Macbeth still appears to feel that the future holds peace because of his reign. Fate, on the flip side, is fixed. Observing the conventions of tragedy, a lot of the characters become corrupted somehow, and, by the close of the play, each one of the corrupt characters have to be eliminated so that Denmark can once more be set right. Using Macbeth Essay Topics An argumentative essay is a sort of essay that presents arguments about either side of a problem. Whenever you have the task to write Macbeth essays for the very first time, there isn't any doubt that you won't know where to begin and the way to begin. In any case, your conclusion needs to be somewhat precise and laconic. A great conclusion can summarize the principal points of the essay in a couple of sentences. As soon as you finish your essay you are a lot more familiar about yo ur essay and its the ideal time to go for a last title. The debut of your essay is likely to include your thesis statement. Least a single topic on your own, however, you give it was. If you'd like, we can also suggest a couple of essay topics you might think about working on. Of course, when you have very little writing experience you've got to find essay examples on Shakespeare's Macbeth to make certain you learn essay writing ABC. On the flip side, if you opt to purchase this essay from us, we could supply you an excellent writer and an even greater essay. It is crucial to realize that this is an essay that is more than merely a literary bit of writing. Unlike in different essays, writing narrative essays enable the writer to use a very first person point of view as it is based on personal experiences. The Macbeth Essay Topics Chronicles Authoring an essay on Shakespeare may perhaps be uncomfortable, for the large part given that it is going to involve important attention, notwithstanding the complicated terms of his takes on. When you're through with the brief description, then it's time for suitable analysis and interpretation of the things you merely read. These topics are able to help you concentrate on the topic of conscience and its role fo r unique characters. Utilize plot info and other elements of the play to support this thesis. The important point to remember about business essays is they need to present content that's pertinent to the total subject, and your arguments are supported by underlying facts, references and examples. You shouldn't utilize somebody else's thesis, but writers developing an interpretation often touch upon a wide range of ideas they do not explore in much depth. Meticulous research is necessary to find the facts right. Secondly, globalization gives opportunities to lower labor expenses and production expenses.

Booker T Dubois Compare And Contrast Essay - 1110 Words

Compromise vs. Conflict The stark differences between Booker T Washington and W.E.B. DuBois and their approaches to racism Do you believe that slow and steady wins the race, or that when talking about civil rights the sooner the better? Booker T. Washington and W.E.B. DuBois were two very influential people who fought for the rights of African Americans in the late 1880’s to early 1900’s. Although both men were fighting for the same thing, their views on how to approach equality and their personal tactics were very different. There are few similarities between the two, and they often wrote essays debating each other’s viewpoints. However, although different in many ways, they were both extremely important in the fight for civil rights at†¦show more content†¦Booker T. Washington and W.E.B. DuBois were extremely different people who had extremely different ideas on how to best tackle racism in America. Booker T. Washington preferred the passive approach, and often told African Americans that they were responsible for amending racism. In his Atlanta Compromise Speech, Booker T . stated â€Å"Our greatest danger is that in the great leap from slavery to freedom we may overlook the fact that the masses of us are to live by the productions of our hands, and fail to keep in mind that we shall prosper in proportion as we learn to dignify and glorify common labour, and put brains and skill into the common occupations of life†¦ It is at the bottom of life we must begin, and not at the top. Nor should we permit our grievances to overshadow our opportunities.† As Booker T. stated later in his Atlanta Compromise speech, â€Å"The wisest among my race understand that the agitation of questions of social equality is the extremest folly, and that progress in the enjoyment of all the privileges that will come to us must be the result of severe and constant struggle rather than of artificial forcing†¦ It is important and right that all privileges of the law be ours, but it is vastly more important that we be prepared for the exercise of these privilege s. The opportunity to earn a dollar in a factory just now isShow MoreRelatedFoundations of Education Study Guide1751 Words   |  8 Pagesearlier schoolbooks were replaced by stories and essays designed to appeal to youthful interest. †¢ The development of secondary schools in the US: -Before the Civil War; lead was taken by states who had been the first to establish systems of common schools. †¢ Significance of the Kalamazoo Case of 1874? -First case in which local government had legal rights to tax citizens to support secondary education. †¢ Compare the ideas of The Committee of Ten vs. the CommissionRead MoreNot Without Laughter Study Guide9912 Words   |  40 PagesSeries: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare Contrast, What Do I Read Next?, For Further Study, and Sources. (c)1998-2002; (c)2002 by Gale. Gale is an imprint of The Gale Group, Inc., a division of Thomson Learning, Inc. Gale and Design ® and Thomson Learning are trademarksRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesrestaurants, theaters, and trains. If blacks were permitted to enter a facility, they had to use a separate entrance and sit in a separate section. Langston became an avid reader. His favorite magazine was Crisis, published by W.E.B. Du Bois, whose essays urged African Americans to preserve their heritage and to reject integration into the white community. Langstons favorite newspaper was the Chicago Defender, which published stories about racially motivated lynchings and other injustices. His favorite

Performance Management Performance in Public Organizations

Question: Explain about the Performance Management for Performance in Public Organizations. Answer: Job Advertisement Advertisement Title: Urgent vacancy for Auto Sales Representative in Macarthur Chrysler Jeep Dodge, Narellan NSW Job Specification: Macarthur Chrysler Jeep Dodge is hiring sales executive for Narellan branch. Applicants are invited to visit our office at 12 Yarmouth Place,Narellan within two days after applying. Candidate needs to upload their updated resume through the company website. The candidate must have 1 to 2 years of experience in same field. Interested candidates can visit the above-mentioned place for walking interview. Desired candidate profile: The applicant should have ability to communicate with our clients and should understand their requirements. The candidates should have a minimum experience of one year in the same field for being eligible for this position. Candidate must be willing to work in target-oriented pressure. Candidate should have flexibility of travelling inter cities as per companys requirements. Remuneration: The remuneration package will be decided as per the interview and experience of the applicants. Contact information: In order to apply for this post, candidate needs to upload their updated resume to the companys website for further progress of the process. The further details will be provided to the applicants through mail after uploading resume. Recommendation In order to conduct the recruitment process in an effective manner, it is highly important to frame the interview questions according to the job requirements (Krush et al. 2016). Apart from that, the interviewee should evaluate the candidates based on the job requirements. In order to evaluate the candidates, the management should measure ability of the applicants (de Jong 2016). Advertisement sources In order to publish the job advertisement, the most effective platform will be online job portal. Apart from online job portal, the advertisement will be published on newspaper and television. Interview questions and answer 1: Do you have experience in auto sales field? Answer: Yes, I have been working in this field for last 2 years. 2: Which process you prefer to keep yourself updated about the target market? Answer: I prefer to build healthy communication with the target market for understanding their emerging needs and requirements. 3: What are the factors, which motivates you? Answer: Recognition for achieving a specific sales target is highly motivating for me. 4: When do you cease convincing a customer? Answer: After six to eight attempts, I will stop convincing the client. Question 5: Why are you interested in sales field? Answer: I prefer sales filed because it gives me exposure to learn different. 6: How do you handle losing streak and how you overcome the issue? Answer: In downtime, I generally try develop my understanding. Understanding the basic reason of continuous failure helps me to improve my performance again. 7: Do you believe in assertive communication or passive communication? Answer: I prefer assertive communication for convincing the consumers. This communication style helps me to establish my viewpoint without harming viewpoint of the clients. Question 8: Did you ever use social media as a selling platform? Answer: Yes, this platform helps to reach to the target customer within very short time. 9: Do you prefer to work as individual or as a team? Answer: I generally prefer to work as a team rather than work as an individual. References de Jong, M., 2016. Commentary: The Impact of Performance Management on Performance in Public Organizations: Negligible yet Increasing?.Public Administration Review,76(1), pp.67-68 Krush, M.T., Trainor, K.J., Malshe, A. and Agnihotri, R., 2016. What Marketing Strategy Matters? Examining a Contingency Model of the Relationship Between Marketing Performance Management and Business Unit Performance. InMarketing Challenges in a Turbulent Business Environment(pp. 321-322). Springer International Publishing

Reseach Paper on Hurricane Ike Essay Example

Reseach Paper on Hurricane Ike Essay Hurricane Ike hit the Texas Gulf coast on September 13, 2008 near Galveston, Texas. When Hurricane Ike hit it registered as a category 2 hurricane; however, before it hit land the storm went as high as a category 5 hurricane. Even though this hurricane was only a category 2 it still caused major damage. Hurricane Ike came ashore in Texas at 2:10 a. m. CDT, Sept. 13, and brought a wall of water over 13 feet high, sweeping through Galveston Island, and on the mainland. Ike made landfall with sustained winds near 110 mph, just 1 mph short of a Category 3 hurricane The effects of Hurricane Ike began to make their mark on Southeast Texas several days before the Hurricane made landfall. Actually before the National Weather Service had even issued Hurricane warnings for the communities of Southeast Texas the effects of the incoming storm were being felt. The incoming storm began to cause flooding from the storm surge. Two days before the hurricane made landfall, the waves were already topping the seawall in Galveston, Texas. We had so much surge that it caused the Bayous to fill and caused major flooding in small communities, for example my community of Labelle, Texas. There were also entire communities that were wiped out, with almost every house in the area totally demolished. In the community known as Crystal Beach on the Bolivar Peninsula, is where there were many lives lost as well as total devastation. This is where many families, including my own, had beach cabins that were totally destroyed by the storm and storm surge. We will write a custom essay sample on Reseach Paper on Hurricane Ike specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Reseach Paper on Hurricane Ike specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Reseach Paper on Hurricane Ike specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The surge in this area actually started 2 days before the storm hit. In the area of Bolivar Peninsula there were around 150 people that had stayed behind and did not listen to the warnings of the upcoming storm. Sadly most of the 150 people that stayed behind became victims of the storm. Many people lost their lives trying to escape as the water began to rise. There were many cars found near a town called High Island the people were trying to make it to. In the cars they found people who had died while trying to make it to safety. Still to this day there are people who have not been accounted for, almost 3 years later. Ike was blamed for around 195 deaths. Of these, 74 were in Haiti. In the United States, 112 people were killed, and 23 are still missing. Due to its immense size, Ike caused devastation from the Louisiana coastline all the way to the Kenedy County, Texas Kenedy County is a county located in the U. S. state of Texas. It is part of the Kingsville Micropolitan Statistical Area. In 2000, its population was 414. Its seat is Sarita, and the county is named for Mifflin Kenedy, an early rancher in the area region near Corpus Christi, Texas. Corpus Christi, TexasCorpus Christi is a coastal city in the South Texas region of the U. S. state of Texas. The county seat of Nueces County, it also extends into Aransas, Kleberg, and San Patricio counties. The MSA population in 2008 was 416,376 In addition, Ike caused flooding and significant damage along the Mississippi Mississippi is a U. S. state located in the Southern United States. Jackson is the state capital and largest city. The name of the state derives from the Mississippi River, which flows along its western boundary, which namesake is from the Ojibwe word misi-ziibi coastline and the Florida Panhandle. The Florida Panhandle, an informal, unofficial term for the northwestern part of Florida, is a strip of land roughly 200 miles long and 50 to 100 miles wide , lying between Alabama on the north and the west, Georgia also on the north, and the Gulf of Mexico to the south Damages from Ike in U. S. oastal and inland areas are estimated at $29. 6 billion (2008 USD), with additional damage of $7. 3 billion in Cuba (the costliest storm ever in that country), $200 million in the Bahamas, and $500 million in the Turks and Caicos, amounting to a total of at least $37. 6 billion in damage. Ike was the third costliest Atlantic hurricane of all time, behind Hurricane Andrew Hurricane Andrew was the third most powerful hurricane to make landfall in the United States du ring the 20th century, after the Labor Day Hurricane of 1935 and Hurricane Camille in 1969. f 1992 and Hurricane KatrinaHurricane Katrina of the 2005 Atlantic hurricane season was the costliest natural disaster, as well as one of the five deadliest hurricanes, in the history of the United States. Among recorded Atlantic hurricanes, it was the sixth strongest overall. of 2005. The hurricane also resulted in the largest evacuation of Texans in that states history. It became the largest search-and-rescue operation in U. S. history. Due to the intensity of the storm, Texas closed many of its chemical plants and oil refineries. Because much of the United States oil refining capacity is located in Texas, the closings caused a temporary increase in the prices of gasoline, home heating oil, and natural gas. Increases were particularly high in North Carolina Nort especially in the mountains, where average North Carolina is a state located on the Atlantic Seaboard in the Southern United States. The state borders South Carolina and Georgia to the south, Tennessee to the west and Virginia to the north. North Carolina contains 100 counties. Its capital is Raleigh, and its largest city is Charlotte prices were as much as 60 cents higher than the national average. The closing of refineries so soon after Hurricane Gustav, and the time required to restart production, also resulted in shortages of gasoline in such places as the Carolinas and Tennessee, partly as a result of panic buying. Preliminary post-storm damage estimates in the US were placed at 18 billion US dollars Panic buyin Panic buying is an imprecise common use term to describe the act of people buying unusually large amounts of a product in anticipation of or after a disaster or perceived disaster, or in anticipation of a large price increase or shortage, as can occur before a blizzard or hurricane or government 2008) as stated by the Australian Broadcasting Corporation. Sadly there were many that did not listen to the warning of the upcoming storm due to a false evacuation just a few weeks before that of Hurricane Ike from another storm that missed the area. Many people did not believe that the storm was going to turn and that they would be safe. People, I believe, have learned fro m Hurricane Ike and realized that you need to take every evacuation serious and protect yourself and your family. Resources: http://coastal. er. usgs. gov/hurricanes/ike/post-storm-photos/index. php retrieved on June 15, 2011 http://www. absoluteastronomy. com/topics/Hurricane_Ike retrieved on June 15, 2011 http://www. nasa. gov/mission_pages/hurricanes/archives/2008/h2008_ike. html retrieved on June 15, 2011 The Australian Broadcasting Corporation, commonly referred to as the ABC , is Australias national public broadcaster

The Battle of Buena Vista - Mexican American War

The Battle of Buena Vista - Mexican American War The Battle of Buena Vista took place on  February 23, 1847 and was a hard-fought battle between the invading US army, commanded by General Zachary Taylor, and the Mexican army, led by General Antonio Là ³pez de Santa Anna. Taylor had been fighting his way southwest into Mexico from the border when most of his troops were reassigned to a separate invasion to be led by General Winfield Scott. Santa Anna, with a much larger force, felt he could crush Taylor and re-take northern Mexico. The battle was bloody, but inconclusive, with  both sides claiming it as a victory. General Taylors March Hostilities had broken out between Mexico and the USA in 1846. American General Zachary Taylor, with a well-trained army, had scored major victories at the Battles of Palo Alto and Resaca de la Palma near the US/Mexico border and had followed up with the successful siege of Monterrey in September of 1846. After Monterrey, he moved south and took Saltillo. The central command in the USA then decided to send a separate invasion of Mexico via Veracruz and many of Taylors best units were reassigned. By early 1847 he had only some 4,500 men, many of them untested volunteers. Santa Annas Gambit General Santa Anna, recently welcomed back to Mexico after living in exile in Cuba, swiftly raised an army of 20,000 men, many of whom were trained professional soldiers. He marched north, hoping to crush Taylor. It was a risky move, as by then he was aware of Scott’s planned invasion from the east. Santa Anna rushed his men north, losing many to attrition, desertion and illness along the way. He even outpaced his supply lines: his men had not eaten for 36 hours when they met the Americans in battle. General Santa Anna  promised them American supplies after their victory. The Battlefield at Buena Vista Taylor learned of Santa Annas advance and deployed in a defensive position near the Buena Vista ranch a few miles to the south of Saltillo. There, the Saltillo road was flanked on one side by a plateau accessed by several small ravines. It was a good defensive position, although Taylor had to spread his men thinly to cover it all and he had little in the way of reserves. Santa Anna and his army arrived on February 22: he sent Taylor a note demanding surrender as the soldiers skirmished. Taylor predictably refused and the men spent a tense night near the enemy. The Battle of Buena Vista Begins Santa Anna launched his attack the following day. His plan of attack was direct: he would send his best forces against the Americans along the plateau, using the ravines for cover when he could. He also sent an attack along the main road to keep as much of Taylor’s force as possible occupied. By noon the battle was progressing in favor of the Mexicans: volunteer forces in the American center on the plateau had buckled, allowing the Mexicans to take some ground and direct fire into the American flanks. Meanwhile, a large force of Mexican cavalry was making their way around, hoping to surround the American army. Reinforcements reached the American center just in time, however, and the Mexicans were driven back. The Battle  Ends The Americans enjoyed a healthy advantage in terms of artillery: their cannons had carried the day at the battle of Palo Alto earlier in the war and they were again crucial at Buena Vista. The Mexican attack stalled, and the American artillery began pounding the Mexicans, wreaking havoc and causing massive loss of life. Now it was the Mexicans’ turn to break and retreat. Jubilant, the Americans gave chase and were very nearly trapped and destroyed by the massive Mexican reserves. As dusk fell, the weapons went silent with neither side disengaging; most of the Americans thought the battle would be resumed the next day. Aftermath of the Battle The battle had ended, however. During the night, the Mexicans disengaged and retreated: they were battered and hungry and Santa Anna didnt think they would hold for another round of combat. The Mexicans took the brunt of the losses: Santa Anna had lost 1,800 killed or wounded and 300 captured. The Americans had lost 673 officers and men with  another 1,500 or so  deserting. Both sides hailed Buena Vista as a victory. Santa Anna sent glowing dispatches back to Mexico City describing a triumph with thousands of American dead left on the battlefield. Meanwhile, Taylor claimed victory, as his forces had held the battlefield and driven off the Mexicans. Buena Vista was the last major battle in northern Mexico. The American army would remain without taking  further offensive action, pinning their hopes for victory on Scotts planned invasion of Mexico City. Santa Anna had taken his best shot at Taylors army: he would now move south and try and hold off Scott. For the Mexicans, Buena Vista was a disaster. Santa Anna, whose ineptitude as a general has become legendary, actually had a good plan: had he crushed Taylor as  he planned, Scotts invasion might have been recalled. Once the battle started, Santa Anna put the right men in the right places to succeed: had he committed his reserves to the weakened part of the American line on the plateau he might have had his victory. If the Mexicans had won, the entire course of the Mexican-American War may well have changed. It was probably the Mexicans best chance to win a large-scale battle in the war, but they failed to do so. As a historical note, the St. Patricks Battalion, a Mexican artillery unit comprised largely of defectors from the United States Army (mainly Irish and German Catholics, but other nationalities were represented), fought with distinction against their former comrades. The San Patricios, as they were called, formed an elite artillery unit charged with supporting the ground offensive on the plateau. They fought very well, taking out American artillery placements, supporting the infantry advance and later covering a retreat. Taylor sent an elite squad of dragoons after them but they were driven back by withering cannon fire. They were instrumental in capturing two pieces of US artillery, later used by Santa Anna to declare the battle a victory. It would not be the last time that the San Patricios caused great trouble for the Americans. Sources Eisenhower, John S.D. So Far from God: the U.S. War with Mexico, 1846-1848. Norman: the University of Oklahoma Press, 1989 Henderson, Timothy J. A Glorious Defeat: Mexico and its War with the United States.New York: Hill and Wang, 2007. Hogan, Michael. The Irish Soldiers of Mexico. Createspace, 2011. Scheina, Robert L. Latin Americas Wars, Volume 1: The Age of the Caudillo 1791-1899 Washington, D.C.: Brasseys Inc., 2003. Wheelan, Joseph. Invading Mexico: Americas Continental Dream and the Mexican War, 1846-1848. New York: Carroll and Graf, 2007.

Mole Relations in Balanced Equations Example Problems

Mole Relations in Balanced Equations Example Problems These are worked chemistry problems showing how to calculate the number of moles of reactants or products in a balanced chemical equation. Mole Relations Problem #1 Determine the number of moles of N2O4 needed to react completely with 3.62 mol of N2H4 for the reaction 2 N2H4(l) N2O4(l) → 3 N2(g) 4 H2O(l). How to Solve the Problem The first step is to check to see that the chemical equation is balanced. Make sure the number of atoms of each element are the same on both sides of the equation. Remember to multiply the coefficient by all atoms following it. The coefficient is the number in front of a chemical formula. Multiply each subscript only by the atom right before it. The subscripts are the lower numbers found immediately following an atom. Once you verify the equation is balanced, you can establish the relationship between the number of moles of reactants and products. Find the relation between moles of N2H4 and N2O4 by using the coefficients of the balanced equation: 2 mol N2H4 is proportional to 1 mol N2O4 Therefore, the conversion factor is 1 mol N2O4/2 mol N2H4: moles N2O4 3.62 mol N2H4 x 1 mol N2O4/2 mol N2H4 moles N2O4 1.81 mol N2O4 Answer 1.81 mol N2O4 Mole Relations Problem #2 Determine the number of moles of N2 produced for the reaction 2 N2H4(l) N2O4(l) → 3 N2(g) 4 H2O(l) when the reaction begins with 1.24 moles of N2H4. Solution This chemical equation is balanced, so the molar ratio of reactants and products may be used. Find the relation between moles of N2H4 and N2 by using the coefficients of the balanced equation: 2 mol N2H4 is proportional to 3 mol N2 In this case, we want to go from moles of N2H4 to moles of N2, so the conversion factor is 3 mol N2/2 mol N2H4: moles N2 1.24 mol N2H4 x 3 mol N2/2 mol N2H4 moles N2 1.86 mol N2O4 Answer 1.86 mol N2 Tips for Success The keys to getting the correct answer are: Make sure the chemical equation is balanced.Use the coefficients in front of compounds to get molar ratios.Check to make sure you use the appropriate number of significant figures for atomic masses and report mass using the correct number of figures.

Conclusion for the thesis Essay Example | Topics and Well Written Essays - 250 words

Conclusion for the thesis - Essay Example However, rural areas of the world are lacking behind the modern world, in terms of growth as well as learning due to lack of exposure to the internet. This paper is seeks to examine the solutions to the rural sectors of the world with this regard. Since using a cable is far too expensive as well as complex, we will study the use of an antenna instead. An antenna is not only inexpensive, but also very easy to install and use, as well as covers a greater area as compared to the cable. An antenna can make WLAN, WMAN, WPAN as well as WWAN very easy to use. Before I start my paper, it is essential to know certain properties of antennas, to get familiar with certain terms in the rest of my paper. An antenna has four different properties. The properties are as follows: If the antenna is perpendicular to the wire, it is radiating electricity at its maximum. In case the pattern of the radiation is vertical to the whip, it could be labeled as omnidirectional. In case the whip is slightly tilted, the signal minimum, also known as the ‘null’ tends to disappear. The reason why the radiation pattern is important is because one needs to ensure that in the desired direction of communication, the null is not existent. Polarization refers to the orientation of the communication system. In case other antennas in a similar structure are oriented similarly, they are regarded as having similar polarization. In case the whip is vertical, while the antenna has a horizontal polarization, the communication pattern would not be very effective. One of the most essential concerns that would arise during this procedure would involve how well the power is transmitted to the antenna. In case the antenna’s circuit is able to carry a load of 50 ohm, the antenna needs to have an ‘impedance’ of at least 50 ohms in order to maximize its results. An antenna is essentially an electronic device that converts the

Auditing failures and quantitative measurement of materiality Essay

Auditing failures and quantitative measurement of materiality judgement - Essay Example This may be resulting due to the intentional or unintentional involvement of the auditor in accepting serious misstatements from the company professionals. Large number of factors can be defined as the causes of the audit failure. However, broadly following four categories engulf almost all aspects of audit failure. First and foremost is the failure on the part of the auditor to ensure the compliance of reporting financial statement with the Generally Accepted Accounting Principles (GAAP) or standards of audit. An evidence in the survey reported that nearly 49% of the audit failure resulted due to inability of the auditor to fully comply with the GAAP and GAAS rules. For example, Ernst & Young in USA has recent been charged to pay around USD two million for violating PCAAOB rules of auditing in the audit of its client Medicis Pharmaceutical Corporation (Public Company Accounting Oversight Board, 2012). In the referred case, E&Y remained the external auditor of the company for nearly 20 years and financial statement of 2008 is found to have clear distortion from GAAP rules. The second reason that results in the failure of audit include the due involvement of the auditor. This results when auditor issues due report that warrants compliance of the financial statement with the set standards and principles. ... d penalizes the auditor for the reason that failure ultimately results due to the lacking on the auditor’s part (Peursem, Zhou, Flood, and Buttimore, 2007). It is evident that auditors’ firms usually end up paying the penalty without agreeing or denying the charges (Peursem, Zhou, Flood, and Buttimore, 2007; United States Securities and Exchange Commission, 2013). The third aspect of the audit failure results when an auditor intentionally or intentionally ignores the investigation requiring component of the financial statement due to having some financial interest in the organization. In almost all cases of the audit fraud, the auditors are investigated for supporting fraud in lieu of having direct and indirect financial interest in the organization or negligence. According to the Peursem, Zhou, Flood, and Buttimore, (2007) with respect to the case of Adelphia, Deloitte had a financial interest in the company as it was largest and long terms standing in the clientele li st of the Pittsburgh office of Deloitte. The case of GTGI also faced this issue when auditor relied heavily on the information provision by the management representatives. Auditor in this case ignored the need of giving exploratory assessment to the revenue and other related components of the financial statement. Finally, the most common aspect of effect is having some personal relationship with the client or entity for which the auditor is providing a service. Such relationships result in impacting the audit activity than having normal business relationship in independency. For instance, Peursem, Zhou, Flood, and Buttimore, (2007) have reported the case of Adelphia also claimed that many partners of the audit firm had a relationship with Adelphia and the family member of the management of the

Therapeutic Hypothermia After Cardiac Arrest Essay Example for Free

Therapeutic Hypothermia After Cardiac Arrest Essay Cardiac arrest is considered as the prime cause of sudden deaths in the modern world, claiming tens of thousands of lives globally each year (http://www.nationmaster.com/graph/mor_car_arr-mortality-cardiac-arrest).   It has been determined that survival rates after cardiac arrest are very low, due to consequent ventricular fibrillation that immediately results in zero cardiac output and death within a few minutes (http://www.nationmaster.com/encyclopedia/Ventricular-fibrillation).   During cardiac arrest, oxygen flow in the brain in significantly affected and brain damage may possibly occur if no emergency treatment is given as soon as possible. Emergency treatment of cardiac arrest generally involves manual artificial breathing to facilitate oxygen circulation to the brain, as well as chemical and electrical induction of the heart to reinstate its normal beating.   Such emergency procedures mainly aim to provide a way to reoxygenate the brain and to save it from further irreversible damage.   Consequently, reoxygenation also generates free radicals that are responsible in creating a post-resuscitation syndrome, which is characterized by necrosis of different tissues of the patient. The observation that tissues survive at particular hypothermic settings has been evaluated as a promising emergency treatment for cardiac arrest (http://www.rnweb.com/rnweb/article/articleDetail.jsp?id=158218).   Hypothermia involves subjecting the body of an individual in a temperature that is below the normal physiologic temperature.   The effect of hypothermia in protecting the brain from severe and irreversible damage during the non-oxygenated state of cardiac arrest is currently being evaluated, after successful results in dog models.   Several investigations have been conducted on the direct and immediate positive effect of hypothermia in cardiac arrest patients.    A prospective clinical trial involving the use mild resuscitative cerebral hypothermia in 27 cardiac arrest patients for at least 24 hours showed that hypothermia treatment is reliable and safe (Zeiner et al., 2000).   The procedure involved cooling of the entire body, including the head, resulting in a lowering of body temperature within 62 minutes after commencement of hypothermia treatment. It is interesting to note that no further complications associated with the cardiac arrest were observed after the application of hypothermia treatment.   In a separate investigation, 55% of cardiac arrest patients treated with hypothermia was observed to show positive responses to the treatment, as well as a decrease in the mortality rate 6 months after hypothermia treatment, suggesting that hypothermia treatment favors the prevents deleterious brain damage and death among cardiac arrest patients (HACASG, 2002). However, there are also certain issues with regards to the application of hypothermia in cardiac arrest patients that remains unclear and doubtful.   One of these includes the inclusion and exclusion criteria that will determine whether a particular patient will benefit from such treatment (Skowronski, 2005).   This comment is mainly based on the need for personalized treatment of patients because of the recent observation of inter-individual variations in the response to specific treatments. Such observation explains subtle yet significant differences that should be addressed during medication, diagnosis and testing of patients for any type of illness.   With regards to cardiac arrest emergency treatments, it is of prime importance that a patient’s unique physiological, genetic, metabolic and cardiac profile be determined first before subjecting him to hypothermic conditions.   However, this profiling may also pose to be a hindrance during emergency treatment because the survival of the cardiac arrest patient mainly depends on the speed of administration of the treatment to the patient. Specific risks have already been identified to be associated with hypothermia treatment of cardiac arrest patients (http://www.sca-aware.org/sca-treatment.php#treatment3).   The exposure of the patient to cold temperatures at a prolonged duration may cause bleeding or hemorrhage in specific organs of the patients because the cold temperature slows down the blot clotting capability of the platelets.   In addition, a cardiac patient treated with hypothermia may suffer from infection because the immune system is also inhibited by prolonged cold temperatures. An alternative treatment that is parallel to hypothermia has been proposed to be as effective as hypothermia, and possibly much safer than the more radical hypothermic exposure of the cardiac patient to low temperature levels. The alternative treatment involves intravenous introduction of ice-cold fluid to the patient using automated cooling equipment (Bernard, 2005).   Such settings provide the healthcare personnel complete control over the temperature of the intravenous fluid, which plays a vital role in the emergency treatment of the cardiac arrest patients. Until sufficient clinical investigatory information has been collected from comprehensive and comparative studies on the risks and benefits of hypothermia treatment on cardiac arrest patients, it is imperative that healthcare personnel be cautious in administering such rapid and radical treatment to cardiac arrest patients. There have been active requests from the medical research field that such investigations will provide a better understanding of the mechanisms and pathophysiological routes that are involved in the exposure of the body, most specifically the brain and the rest of the central nervous system, to cold temperature during those critical non-oxygenated states (Bernard, 2004). References Bernard (2004):   Therapeutic hypothermia after cardiac arrest: Hypothermia is now standard care for some types of cardiac arrest.   Med. J. Austral.  Ã‚   181(9):468-469. Bernard SA (2005):   Hypothermia improves outcome from cardiac arrest.   Crit. Care Resusc.   7:325-327. Hypothermia After Cardiac Arrest Study Group (HACASG) (2002):   Mild therapeutic hypothermia to improve the neurologic outcome after cardiac arrest.   N. Engl. J. Med.   346(8):549-556. Skowronski GA (2005):   Therapeutic hypothermia after cardiac arrest- Not so fast.   Crit. Care Resusc.   7:322-324. Zeiner A, Holzer M, Sterz F, Behringer W, Scho ¨rkhuber W, Mu ¨llner M, Frass M, Siostrzonek P, Ratheiser K, Kaff A and Laggner AN (2000):   Mild resuscitative hypothermia to improve neurological outcome after cardiac arrest: A clinical feasibility trial.   Stroke   31:86-94. http://www.nationmaster.com/encyclopedia/Ventricular-fibrillation      Ã‚  Ã‚  Nation Master- EncyclopediaVentricular fibrillation http://www.nationmaster.com/graph/mor_car_arr-mortality-cardiac-arrest   Ã‚  Ã‚   Mortality Statistics Cardiac arrest by country http://mweb.com/rnweb/article/articleDetail.jsp?id158219 http://www.sca-aware.org/sca-treatment.php#treatment3   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Therapeutic Hypothermia

The American Revolution And Womens Freedom Essay -- Essays on America

The American Revolution (1775-1783) was a time of great change in America. American men were fighting for their right to be free from an oppressive ruler 3000 miles away. They wanted to have their say about what went on in their own country. America won the Revolution and its freedom, but while this was going on something else was happening. Internally changes were coming about too during all this fighting. The Revolution was the catalyst for women to make progress towards freedom. Women were making economic and political gains to further women's rights. While their husbands were away at war, the women had to work and take care of the home. Women who had never worked outside the home before had to work out in the field all day now, or if a woman lived in the city she had to get a job to support the rest of the family. During this time in the city of Philadelphia, colonial women had a job either within or outside the home, and most women worked for pay. According to Karin Wulf, "These women… helped to shape urban community and urban culture in the eighteenth-century city." Ruth Henshaw a nineteen- year old girl kept a diary focusing on her work with textiles, her school teaching and her familial and social life in 1792. , Clearly by her entries it can be seen that even girls of nineteen could hold jobs, make money and survive on their own, independent of a man if they had to or wanted to. Economic progress can also be seen in the fact that many women once widowed never remarried. "As independent women, they could act legally a nd economically in ways that their married sisters could not." They were able to rent property to and from their neighbors, buy and sell goods, and have a paid job outside the home. Sure, women may hav... ... Colonies," in Major Problems in American Women's History, 3rd ed., edited by Mary Beth Norton and Ruth M. Alexander, (Boston: Houghton Mifflin, 2003), 52-54. "The Patriot Esther DeBerdt Reed Describes the ‘Sentiments of an American Women,' 1780." Reprinted in Chapter 4, "The Impact of the American Revolution," in Major Problems in American Women's History, 3rd ed., edited by Mary Beth Norton and Ruth M. Alexander, (Boston: Houghton Mifflin, 2003), 71-73. Wulf, Karin. "Rachel Draper's Neighborhood: Work and Community," Not All Wives: Women of Colonial Philadelphia (Ithaca, N.Y.: Cornell University Press, 2000), 119-121, 130-148. Reprinted in Chapter 3, "The Economic Roles of Women in the Northern Colonies," in Major Problems in American Women's History, 3rd ed., edited by Mary Beth Norton and Ruth M. Alexander, (Boston: Houghton Mifflin, 2003), 61-68.

Qualitative and Quantitative Research Essay

Quantitative research involves collecting numerical data though content analysis, performance tests, personality measures, questionnaires, etc. Quantitative research allows for experimental and non-experimental research. Experimental research tests cause and effect, while non-experimental research, such as, correlation research, relates variables, and survey research describes trends. There are three basic types of quantitative research questions: descriptive research questions, correlational research questions, and causal research questions. However, research involves collecting word data though interviews, open-ended questionnaires, observations, content analysis, focus groups, etc. Qualitative research can explore common experience (Grounded Theory Research), shared culture (Ethnography), an environment (Case Study), or an individual (Narrative Research). Both type of research ask research questions, focus on type of data, and have variables. Research Questions Research Questions are clear, concise, and arguable questions. A qualitative research question â€Å"explores a central concept or phenomenon† (Schreiber 2012). An example of a qualitative research question is how do African American male elementary students read popular fiction written by Caucasian female authors? This is an ethnographic research question that will explore hared culture of a group of people. Differently, a quantitative research question â€Å"relates attributes or characteristics of individuals or organizations† (Schreiber 2012). There are three basic types of quantitative research questions: descriptive research questions, correlational research questions, and causal research questions. Descriptive research questions describe variables being studied. An example of descriptive research question is does reading popular fiction increase test scores in elementary students? This research question is an experimental research question that tests the cause and effect. Another research question is the correlational research question, which relates variables. An example of correlational research question is do elementary students who read popular fiction has a higher test scores than those who do not read popular fiction? This is also a correlation research that relate variables. The final basic type of  quantitative research question is the causal research question. Causal research questions test for a cause and effect relationship between variables. An example of causal research questions is all other factors being equal, do elementary students reading popular fiction achieve better test scores than students reading curriculum-required fiction? This is also an experimental research question that tests the cause and effect. Variables Quantitative research and qualitative research have variables; a variable is any measured characteristic or attribute that differs for different subjects (Lane 2006). Variable can be either independent (IV), or dependent (DV). An independent variable is a variable that remain the same, but the researcher manipulates a dependent variable. Additionally, there are covariate (CoV) relates variable, is related to the DV, and is also a predictor value. In the example of a qualitative research question is how do African American male elementary students read assigned popular fiction written by Caucasian female authors? the IV is gender, age, and ethnicity, the DV is the assigned popular fiction, and the CoV is socioeconomic status. In the example of a quantitative research question is does reading assigned popular fiction increase test scores in elementary students? the IV is the age, gender, and ethnicity, the DV is assigned popular fiction, and the CoV is socioeconomic status. An example of the quantitative research question is do elementary students who read assigned popular fiction has a higher test scores than those who do not read popular fiction? the IV is age, gender, and ethnicity, the DV is assigned popular fiction, and the CoV is socioeconomic status. The final example of a quantitative research question is do elementary students reading assigned popular fiction achieve better test scores than students reading curriculum-required fiction? the IV is age, ethnicity, and gender, the DV is assigned popular fiction and curriculum-required fiction, and the CoV is socio-economic status. Type of Data Quantitative research uses Ordinal, Ratio, or Interval Scale, while  qualitativew research uses Nominal Scale. Both nominal and ordinal data are categorical, but interval and ratio data are continuous. In the example of a qualitative research question is how do African American male elementary students read assigned popular fiction written by Caucasian female authors? That data is nominal. Nominal data is categorical. Nominal data is consists of assigning items to groups or categories that cannot be related to each other (StatSoft 2010). The nominal data is African American and male, a well as Caucasian and female. Moreover, in the example of a quantitative research question is does reading assigned popular fiction increase test scores in elementary students? that data is interval. Interval data rank order, but also quantify and compare the sizes of differences between them (StatSoft 2010). Interval data is continuous. The interval data is the test scores, because they can be higher or lower, but it is not known how much higher. An example of the quantitative research question is do elementary students who read assigned popular fiction has a higher test scores than those who do not read popular fiction? that data is ratio data. Ratio data is continuous. Ratio data rank order, but also quantify and compare the sizes of differences between them. Ratio data has an absolute zero and allows for how many times greater. The research can find out how many times greater are the test scores of elementary student who read popular fiction than those who did not. The final example of a quantitative research question is do elementary students reading popular fiction achieve better test scores than students reading curriculum-required fiction? that data is ratio data. Like the question above, the research can discover how many times greater are the test scores of elementary student wh o read popular fiction than those who did not. Conclusion Both type of research ask research questions, focus on type of data, and have variables. Quantitative research uses an objective/unbiased approach to collecting numerical data from participants and analyzes these numbers using statistics in order to answer a specific, narrow research question. On the other hand, qualitative research uses a subjective/biased approach to collecting words from participants and analyzes/describes these words in  order to answer a broad, general research question. Bibliography †¢Lane, D.M. (2006, June). Glossary. Rice Virtual Lab in Statistics Retrieved January 31, 2014, from http://davidmlane.com/hyperstat/glossary.html †¢Research Methods ** Available in the Presentations section. †¢Schreiber, Deborah Ph.D. 2012 Research Methods in Education †¢StatSoft, Inc. (2010). Electronic Statistics Textbook. Elementary Concepts. Retrieved January 31, 2014, from http://www.statsoft.com/textbook/elementary-concepts-in-statistics/?button=1

My Life Plan Essay

My dream is to serve members of the community in the medical field as a Radiology Technician with care, compassion, and knowledge. I have had many influences from medicine, from past jobs as well as past experiences. I have worked in pharmacy as well as general medicine, internal medicine and orthopedics. My most significant influence to strive for a career in the medical field was by personal experience. My daughter was diagnosed with cancer at age 1. There were many, many doctors, nurses, radiologists, radiology technicians and medical personnel that assisted us in our long journey towards good health. Each of these had a huge impact on my life, now it is my turn to give back. In order to achieve my goal, my first challenge was to enroll in school. I have been out of college for over twenty years now; this was a huge decision, not just for me but for my whole family. My husband is also in medicine, he is a pharmacy technician and systems analyst at the hospital in the pharmacy department. Our girls, ages 17 and 9 are very active in school activities as well as sports and music; this meant they would have to take on more responsibilities at home. I am now in my first semester back in school. Just taking the first steps have been personally motivating as well as fulfilling. I know that any goals I set for myself are now within reach, regardless of whether they are long term or short term goals. I have set the bar high for myself, wanting to get A’s in all of my classes. Once my pre-requisites are complete, my next goal is to get into the Radiology Technician Program. Once I am there, I want to graduate with my Associates Degree as a Radiology Technician. I have my heart set on a career as a Radiology Technician. I want to help people as I have been helped by others. I want to be able to excel at my career, but also to provide the art of healing with compassion and care. I want to be able to help each patient with understanding, empathy, respect, kindness and thoughtfulness. I know that I can do this. I have confidence in myself that if I want this bad enough, I can complete all of the tasks in front of me to get there. I believe in myself and my family believes in me. I have support from friends that have gone back to college later in life that are now successful in their own careers. They are now a model to follow. Having my short term and long terms goals mapped out makes me aware of how important it is to achieve each goal. No matter how small or insignificant each goal is, each is a stepping stone to the next. If I miss a step, I can go back, but it will take me longer to get to my next goal. This â€Å"road map† will help me in all aspects of my life, school, family and career. I can keep adding goals to my list, keeping certain to achieve and master what lies ahead.

How to Use Psychology in Advertising to Make People Buy

How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours. How to Use Psychology in Advertising to Make People Buy 5,000. That’s the number of advertisements that the average consumer is exposed to every day. You are probably thinking†¦ â€Å"How the heck can I make people notice my advertisements?† Advertisers have long discovered that they can leverage psychology to find what attracts attention, leaves an impression, persuades, and leads to the act of purchase. That being said, you can use psychology to make sure that your advertising is actually working. Ok, that’s awesome. But how? If you want to learn how to make your advertisements actually work, by work I mean make people buy your product, keep on scrolling’.👇 On average, people are exposed to nearly 5,000 ads per day. #advertising.The Psychology of Advertising Chances are you specialize in marketing, not psychology, so this area may be a little†¦ fuzzy. So what is the Psychology of Advertising? Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Its no surprise that these two areas converge. Psychology explores human nature, the psyche, and why people behave the way they do. Advertising explores the art of influencing human behavior to make certain purchase decisions. Basic Types of Advertisements Nowadays, there are so many different types of advertisements. Whether you’re using traditional tactics or digital tactics, understanding the psychology behind your advertisements is important. Here are a few of the basic forms of advertisements: Traditional Commercials Newspaper Magazine Radio Direct mail Billboard Digital Social Google Ads Search Display Inbox Sponsored listings Whether you’re running a Google ad, or just put up a billboard, you’ll want to choose either the thinking or feeling approach for your advertisement. CPM vs. HEM There are two basic models that explain how people process information, the Consumer Processing Model and the Hedonic, Experiential Model. In other words, thinking and feeling models. Chances are you’ll lean towards one model, depending on your product and audience. Ads don’t have to be one or the other, think of it more as a scale. Thinking Thinking approaches of advertisements allow consumers to use logic and reason to buy the product based on features or solving a problem. You can think of this advertisement as facts based if that helps. You should use a thinking approach if: You want to highlight direct information, features, benefits, or advantages. Your product is interpreted as a product used to solve a serious need, for example, migraine medication. It aligns with your brand voice  and target audience. Use the thinking approach if: You want to highlight features, benefits, or information Your product relates to a serious issue The approach aligns with your brand voice + target audience Recommended Reading: https://.com/blog/brand-voice-guidelines/ An example of an advertisement that uses a CPM approach, or a thinking approach, is Apple’s commercial that introduces their new feature launch of the iPhone XS and iPhone XR. It’s clear that they are highlighting the specific features and benefits of their products with no fluff. Feeling According to a 2016 Nielson Report, ads that generated emotional response got a 23% lift in sales volume. Feeling approaches use emotion to capture consumer behavior. Whether it’s fun, fantasy, or fear, the HEM approach persuades consumers using emotion. You should use a feeling approach if: You can leverage some type of emotion (humor, fear, love, etc.) that will lead a consumer to buy your product. You want to make light of a situation. It aligns with your brand voice and target audience. Use the feeling approach if: You want to leverage some type of emotion You want to make light of a situation The approach aligns with your brand voice + target audience In this commercial, Apple uses a feel-good approach, persuading people to share gifts. Although this ad doesn’t focus on a specific product or feature, they leverage their brand voice and give consumers a good feeling. With over 21 million views, it’s safe to say they got the message out there. Persuasion Techniques Using Emotion If you’ve decided to use the feeling approach for your advertisement, it’s important to choose the emotion that best appeals to your product, target audience, and brand. I’ve listed 4 of the basic emotions that people use in advertising. Humor Humor drives memorability.  If you’re looking to make people remember your product and your brand, this may be the best option for you. Making people laugh helps people remember your brand in a positive light. A company that slayed the humor game is Old Spice. Using humor in your advertisements makes people remember it more than any other emotion.Fear Using fear in an ad can be tricky, but if done right it can be very effective. This tactic uses fear as a persuasion technique by using your product to solve a problem or to change a behavior. Excitement Using excitement  in your advertising can be perfect if you have a feature launch or something exciting to share with your audience. Excitement causes your mind and body to react, which can make people more likely to act and make a purchasing decision. Sadness Making people sad is a great way to get their attention. I know how awful that sounds, but it’s true. Remember that sad puppy commercial  that Budweiser created back in 2014 with the puppies? It was sad in the beginning but made you feel good at the end, and was very memorable. 4 basic emotions to persuade Humor Fear Excitement Sadness Every emotion persuades consumers in a different way, so make sure that the emotion you choose is the best match for your product and brand, and ultimately helps you towards the goal of your advertisement (a.k.a. make people buy). Recommended Reading: https://.com/blog/marketing-objectives/ Consumer Information Process Now that we covered the basics, it’s important to know how your audience is going to process the information that you’re throwing in their face, literally. There are 7 important steps that happen before your customer purchases. Ultimately, you have control over almost all of these steps. Exposure to Information This is the very first thing that happens when a viewer sees your ad. This step stems from brand awareness. If it’s someone's very first time seeing the ad, let alone your brand, they may not even notice it. That’s why it’s important to factor in repetition to make your audience more exposed to your advertisement. Selective attention Now that your consumer has been exposed to the information, it’s time to grab their attention (and never let go). This step is tricky because you have no control over your consumer and there is no guarantee that they will see your ad. What I mean is that just because you run a commercial, it doesn’t mean people are watching the tv, or just because you run a display ad, it doesn’t mean the consumer even looks at it. You have to make your target audience notice you with all the distractions going on in their everyday life. Using the Color Psychology  principles to attract viewers is one of the smartest ways to achieve their undivided attention. Recommended Reading: https://.com/blog/color-psychology-marketing/ Comprehension This step is pretty important because if your consumer can’t comprehend what you’re selling, chances are they aren’t going to purchase. If you’re using the HEM approach, it’s important that you make sure that your underlying message is clear. Don’t let the message in your advertisement overshine your product. Agreement You’ve captured their attention, they understand what your selling, what’s next? Agreement. If you have a credible message that aligns with your target audience and their needs, this step should naturally happen. If you want more tips on creating effective articles, read this. Retention and Retrieval Think back to the last ad you saw that you actually stood out. Why did it stand out to you? This is your chance to make your ad stand out from the rest so when the consumer is ready to purchase, they think of you and not your competition. Check out what your competitors are doing and make sure that your advertisement is different than theirs (and better 😉). Decision Making At this step you’re so close, yet so far away. Your consumer realizes that your product may be right for them, but there are so many considerations in the decision making process. Adding a call to action could be the extra push that your consumer needs to buy your product. If the consumer decides to buy your product after seeing your advertisement, it doesn’t mean that they will follow through. Keep in mind that the product isn’t sold until that purchase is made. Action This final step was the goal all along, to make the consumer purchase your product. Give yourself a pat on the back because this means your advertisement worked. Through all the ads that consumers are exposed to and the different steps their brain takes before purchasing a product, they chose yours.

Preparing for the Revised GRE in One Month

Preparing for the Revised GRE in One Month Youre ready to go. Youve registered for the Revised GRE and now you have a month before you take the exam. What should you do first? How do you prepare for the GRE in one month when you dont want to hire a tutor or take a class? Listen. You dont have too much time, but thank goodness youre preparing for a test one month in advance and didnt wait until you only had a few weeks or even days. If youre preparing for a test of this kind of magnitude, read on for a study schedule to help you get a good GRE score! Preparing for the GRE in One Month: Week 1 Double Check: Make sure your GRE registration is 100% all set to be sure youre actually registered for the Revised GRE. Youd be amazed how many people think theyre taking the test when theyre not.Purchase A Test Prep Book: Buy a comprehensive GRE test prep book from a well-known test prep company like The Princeton Review, Kaplan, PowerScore, etc. GRE apps are great and all (here are some fabulous GRE apps!), but typically, they are not as comprehensive as a book. Heres a list of some of the best.Jump Into the Basics: Read the Revised GRE test basics like the length of time youll test, the GRE scores you can expect, and the test sections.Get a Baseline Score:Â  Take one of the full-length practice tests inside the book (or for free online through ETSs PowerPrep II Software) to see what score youd get if you took the test today. After testing, determine the weakest, middle, and strongest of the three sections (Verbal, Quantitative or Analytical Writing) according to your baseline tes t. Set Your Schedule: Map out your time with a time management chart to see where GRE test prep can fit in. Rearrange your schedule if necessary to accommodate test prep, because you must aim to study every day – you only have one month to prepare! Preparing for the GRE in One Month: Week 2 Start Where Youre Weak: Begin coursework with your weakest subject (#1) as demonstrated by the baseline score.Nab The Basics: Learn the basics of this section fully as you read, and take notes about the types of questions asked, the amount of time needed per question, skills required, and content knowledge tested.Dive In: Answer #1 practice questions, reviewing answers after each one. Determine where youre making mistakes. Highlight those areas to return to.Test Yourself: Take a practice test on #1 to determine your level of improvement from the baseline score.Tweak #1: Fine tune #1 by reviewing the areas you highlighted and questions missed on the practice test. Practice this section until you have the strategies cold. Preparing for the GRE in One Month: Week 3 Head to Middle Ground: Move on to your middle subject (#2) as demonstrated by the baseline score.Nab The Basics: Learn the basics of this section fully as you read, and take notes about the types of questions asked, the amount of time needed per question, skills required, and content knowledge tested.Dive In: Answer #2 practice questions, reviewing answers after each one. Determine where youre making mistakes. Highlight those areas to return to.Test Yourself: Take a practice test on #2 to determine your level of improvement from the baseline score.Tweak #2: Fine tune #2 by reviewing the areas you highlighted and questions missed on the practice test. Return to the areas in the text youre still struggling with.Strength Training: Move on to the strongest subject (#3). Learn the basics of this section fully as you read, and take notes about the types of questions asked, the amount of time needed per question, skills required, and content knowledge tested.Dive In: Answer practice questio ns on #3. Test Yourself: Take a practice test on #3 to determine the level of improvement from baseline.Tweak #3: Fine tune #3 if necessary. Preparing for the GRE in One Month: Week 4 Simulate The GRE: Take a full-length practice GRE test, simulating the testing environment as much as possible with time constraints, desk, limited breaks, etc.Score and Review: Grade your practice test and cross-check every wrong answer with the explanation for your wrong answer. Determine the types of questions youre missing and head back to the book to see what you need to do to improve.Test Again: Take one more full-length practice test and rescore. Review incorrect answers.Fuel Your Body: Eat some brain food – studies prove that if you take care of your body, you’ll test smarter!Rest: Get plenty of sleep this week.Relax: Plan a fun evening the night before the exam to reduce your testing anxiety.Prep Prior: Pack your testing supplies the night before: sharpened #2 pencils with a soft eraser, registration ticket, photo ID, watch, snacks or drinks for breaks.Breathe: You did it! You studied successfully for the Revised GRE exam, and youre as ready as youre going to b e!

Human health Essay Example | Topics and Well Written Essays - 2250 words

Human health - Essay Example The development of stress related heat diseases will continue until they become epidemic if adaptation and remedies to the problem are not put into place. As a result of increases in overall temperatures on the surface of the Earth and increase radiant effects from the sun, the increases in non-communicable disease caused by global temperature elevation will continue to increase as human life begins to change in relationship to the effect. Climate change is about the sun. The way in which the radiation of the sun is distributed by the complex systems that prevent the Earth from scorching or freezing from the balance between radiation and the gasses that radiate into the system is essential to understand in order to understand how temperature affects the human body. It is also essential to understand how the sun’s rays affect the overall nature of human health both through giving vitamins, but also in creating damage to the skin, which is the body’s way of regulating tem perature. ... biodiversity loss, changing timing of growing seasons, coastal erosion and aquifer salinisation, permafrost thaw, ocean acidification, and shifting ranges for pests and diseases†. In other words, the entire natural world is at risk for changes that can be detrimental to existing ecological balance and will result in a shift in the way in which disease and pestilence is spread. The UK government is in a constant effort to pass and implement Bills that will require the reduction of greenhouse emissions because of the importance of this problem (Great Britain 2007). The greenhouse effect is defined by the way in which thermal radiation is absorbed by gases in the atmosphere and then re-radiated into a variety of directions. Some of it is radiated towards the Earth. This re-radiation is being increased by the accumulation of gasses in the atmosphere which in turn is increasing the temperature of the Earth’s surface. The natural greenhouse gasses help the Earth to make human life possible by creating the optimum temperature at which life can thrive. Human activities are now putting that balance in jeopardy as deforestation and burning fossil fuels are putting the effect out of balance (Porteous 2008, p. 314). Human activity has created an anthropogenic influence on the ozone layer which impacts the greenhouse gasses and radiation of the sun since the 1950s, but the debate about its existence still rages on (Muller 2010, p. 12). 2.1 Affects of Climate Change The surface effects will be drought, the inability to grow grains, about 25% of the worlds species will be at risk for extinction, and communities will suffer from heat stress that will result in a number of different manifestations (World Bank 2011, p. 78). Industry capacities will change, meaning that work may

Reading response Essay Example | Topics and Well Written Essays - 500 words - 31

Reading response - Essay Example The criticism and the deep analysis of the subversive black comedy that follows increases my knowledge and confirms my desire to follow up the art further. It further reminded me of an instance some years back when a colleague was greatly against my choice of favorite African art and drama. I was however on the verge of losing the argument. This was simply because even though I felt that the art was my favorite, I did not have any facts or historical information about it. Her opinion challenged me to research and discover my field to some length. This meant that the next time a similar argument arose, I was ready to challenge her back and convince her of my stand and opinion as not far-fetched. The mention of a number of artists who were the origin and the founders of the subversive black comedy creates in me a perception that the author is indeed an authority in the field. It amazes me how the author clinically articulates and relates the reasons for the origin of the art and its progress to the perception that it creates among people and how most misinformed people today perceive it negative. It is particularly satisfying to me when the author analytically brings out the relationship between the controversial novel, â€Å"Black no More† by George Schuyler with the African American comedy development. The flashback to the times and actions of artists and comedians such as Gregory, who in my own opinion was properly using humor to communicate the evils of racial segregation in America, is very satisfying. Humor, as noted from the reading is an easier way of communicating issues that seem rather painful without having to create the pain. Looking more closely at the reading, therefore, I believe that there are a number of observation that make the reading worth the space and time. First, the author’s command of art and historical perspective of Subversive Black Comedy is amazing. It is

Unilever AxeDove controversy Case Study Example | Topics and Well Written Essays - 2000 words

Unilever AxeDove controversy - Case Study Example Unilever AxeDove controversy The company has a large work force of more than 180,000 people in the world with revenue of more that US$58 billion. The company was established from Roternd and London companies which also act as the mother companies for all other branches in the world. Recently the company has been engulfed in one of the most heated controversy in the history of business world arising from its advertisement. The company has been engaged in a various criticisms before but the recent one seems to have attracted the attention of unlikely quarters from politicians to the human reign activists. It has become a subject to social conversation all over the world due to its mode of advertisement. There have been many blogs in the internet that have been used against the company and its advertisement strategy especially the recent one Axe/dove advertisement which has attracted most criticism even before they make their impact on the market. The market of the two brands Axe and Dove have attracted the advocacy groups who have been campaigning for the need to have commercial-free childhood advertisements. The dove product advertisement has been used as a marketing strategy that is said to be promoting real beauty. In the advertisement there is a dove that is promising the girls a good care if they use the products. In this regard no one can understand how a dove can promise the girl a good care. The company has however described the advertisement as showing the need to have real beauty rather than acting as an advisement to encourage girls to use the products and has therefore started a campaign that is aimed at funning projects for girl child. But this is contradicted by another advertisement of its products Axe deodorant which has been described as having an effect of 'epitomizing the sexist and degrading making that has been undermining girls'. This has been shone to be a potential harm to the health development of grid as contradicted to the other advertisement of the Dove which promotes health self-image for all women. (Newman, 2007) The company has been on the defense saying that the Dove brand is meant to show women the need of feel beautiful always which has been expressed by wide way in the today's stereotyping of beauty and it is meant to inspire women to be taking car of them. For this reason the company has created Dove Self-Esteem Fund that is meant to educate and act as inspiration to girls. On the other hand the Axe campaign shows 'the mating game' and expressed the desire of men to get noticed by women. (High, 2007) The above advertisement has been casusign a lot of criticisms for the company not only from the civil activists but also from political arena. It has been descried as the higher hypocrisy in marketing and there have been threat of taking of civil action by not allowing the Dove Fund to take seminars to school unless the Axe advertisement is changed. Let us analyze the effect of the advertisemen

The Importance of Socio dramatic Play

The Importance of Socio dramatic Play Much of our understanding of the value of play has originated from Piaget (1962) and Vygotsky (1978), who focused on the role of play in childrens development. They saw children as active explorers of their world. With each new encounter or interaction, children were able to discover new meanings, and thus developed more complex understandings and skills. Play is therefore, an important part of the process of constructing knowledge. It enables children to control what happens and to use what they already know to further their understanding and development. Socio-dramatic play is one of the most important forms of play (Smilansky Shefatya, 1992). Play experiences support children to be active participants in developing and strengthening their character, finding their own voice in compromising with others or directing their play ideas. When engaging in pretend play, children use fantasy, make-believe, and symbolic behavior in representing one object as another (Kaugers Ross 2009). Pla y is a skill worth practicing and mastering not, as adults often seem to think of it, a mere time filler or something to do outside to blow off steam. Mastering play is as important as mastering oral or written language. All these modes of symbolic representation enable human beings to remember manage, plan, and communicate with each other (Reynolds Jones 1997). The term play is often used but loosely defined. For the purpose of this paper when speaking of play the kind of play that will be discussed will be socio-dramatic play (Smilanskiy 1968). This type of play,also called dramatic, imaginative, or pretend play, can occur with peers, adults, or both. Characteristics of socio-dramatic play include make-believe that involves roles, objects, and situations; and includes language and social interaction. The social aspect distinguishes socio-dramatic play from dramatic play because children can and do pretend during solitary play. Socio-dramatic play may also occur in combination with constructive play in early childhood classrooms. Much of what we currently know about sociodramatic play started with Vygotskys research. Vygotsky saw play as the leading behavior in childrens development. In Vygotskys theory, children play beyond their years (Bodrova Leong, 2005). The play has several elements to it. First, the play must include an imaginary element, second, involved children must have assigned role(s) with implicit rules, and finally, language must be involved. (Smilansky Shefatya, 1992). The Role of Teachers in Childrens Play Because children are the active participant they have autonomy over their play and this is one of the most empowering experiences a child can have (Canning, 2007). The adults in the childs world play an integral role. Children want support in practical difficulties, but also want to be seen as important and competent individuals (Pramling, Samuelsson, Johansson 2009). Children want to know when they are doing the right things and want to appear in a favorable light to their teachers and other adults by informing them when peers break rules. By this the children also confirm the teachers, in the sense that they are to be trusted, they know how things should be and they have power and knowledge to mediate. The role of the teacher in play is complex and can involve a directive, non-directive, and/or elaborative role. Howard, Jenvey, and Hill (2006) indicated that higher levels of teacher verbalization can reduce play behavior. Similarly, Tamburrini (1982) suggested that re-direction dev alued play as a learning activity whereas elaborative interaction facilitated play behavior. Play activities tend to occur more frequently between children rather than with teachers (Canning, 2007). Piagets clinical observations supported educators discoveries that children construct knowledge for themselves through spontaneous activity. Through the play experiences teachers provide; children acquire rules, imitate reality, and socialize with their peers (Piaget, 1962). So then in the early years for many teaching is based on observation. Teachers dont however just watch and sit idly by. They also make play possible. The play they make possible is rich, complex, and thoughtfully-planned. Socio-dramatic play provides an excellent context for children to develop and practice many important skills and behaviors that contribute to later success in school and life. As play matures, there is a progressive transition from reactive to and impulsive behaviors to behaviors that are more delib erate and thoughtful (Bodrova Leong, 2005). Teachers need to know how to observe play, helping children grow into master players. Like every stage of development, play does not occur automatically, it needs nurturing from a capable adult. Children must learn how to engage in satisfying socio-dramatic play and teachers must take responsibility for setting up their environment and assisting the play by taking on the role of observer, stage-manager, and co- player (Bredekamp 2005). Within research, play has been analyzed in numerous studies. The purpose of this study will be to examine the role of the teachers involvement during play. Specifically can a teacher or another trained adult improve socio-dramatic play to improve other cognitive and socio-emotional abilities? In order to examine this, the following questions need to be explored: What is the level of socio-dramatic play in the classroom? How is the teacher involved? What obstacles hinder progress? Method Participants and Setting Dependent Variable Independent Variable Experimental Design and Procedures

Thomas Jefferson :: History Historical Jefferson Essays

Thomas Jefferson â€Å"Thomas Jefferson still survives,† John Adams’ last words most definitely stand true, even today. Thomas Jefferson was a well-educated man with a wealthy and proper British-American upbringing. An excellent education was the beginning step to all the wonderful things Jefferson would do for our country. After college, he became a lawyer, and soon a member of the House of Burgesses. An intelligent writer and thinker, Jefferson, along with four others, was chosen to write the Declaration of Independence. Filled with Thomas Jefferson’s great ideas, the Declaration of Independence greatly influenced the Constitution.   Ã‚  Ã‚  Ã‚  Ã‚  After the Declaration of Independence was written, a fire sparked in the hearts of the Americans who had suffered from the King of England’s oppressive governing. A course of action had finally been taken against the King. New ideas spread regarding â€Å"life, liberty, and the pursuit of happiness.† The young nation’s hope of freedom was now becoming more of a reality than a dream.   Ã‚  Ã‚  Ã‚  Ã‚  In the years following, a Constitutional Convention was held in order to â€Å"form a more perfect union.† Models for the constitution consisted of forms of government such as the Magna Carta, which limited power of the king or government figure, and the Declaration of Independence. Ideas taken from the Declaration and Thomas Jefferson included points such as â€Å"We hold these truths to be self evident: that all men are created equal; that they are endowed by their Creator with certain inalienable rights, among these are life†¦Ã¢â‚¬ . By mentioning the truths that are self evident, Jefferson lets the colonists know that they do indeed have rights. The Declaration was used as a model for the Constitution, through its focus on equal rights, to remind us that all men are created equal, and should be treated with the basic respect human beings deserves, along with the right to choose our destiny.   Ã‚  Ã‚  Ã‚  Ã‚  Today, we know America as a nation of peace and refuge from the other tyrannous governments of the world. Once, our nation, as American colonies, experienced these same tyrannous behaviors from the distant King of England. Thomas Jefferson doesn’t hold back when mentioning the King’s unjust actions. As stated in the Declaration of Independence, †¦to a jurisdiction foreign to our constitution and unacknowledged by our laws , giving his assent to their acts of pretended legislation for quartering large bodies of armed troops among us, for protecting them by a mock trial for punishment†¦for cutting

Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports Essay

Investment Appraisal Introduction Question 1   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An investment appraisal is a planning process that is utilized in determining the preparedness of a business to undertake a long term investments such as expansion, developing a new project, acquiring new machinery among others (Les Dlabay, 2007). This is a complex process that requires the analysis of sources of finance, their implications, budgeting and financial statements. Sources of finance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Coca-cola which is the world leading non-alcoholic beverage company marketing their products in over 200 countries worldwide have the god foundation of assets, shares, short term liabilities, long-term loans and goodwill as its source of finance.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The assets of the company form the major source of its finances accounting for $ 57,751 million in 2013 and $ 55,849 million in 2012 (The Coca-Cola Company, 2013). These include tangible and non-tangible assets such as property, plants, equipment, equity method investments and goodwill. This can be summarized as shown in the table below. ASSETS (In millions) 2013 $ 2012 $ Equity method investments 10,393 9,216 Investment in bottling companies 1,119 1,232 Other Assets 4,661 3,585 Property, Plant and Equipment 14,967 14,476 Trademarks with indefinite lives 6,744 6,527 Bottles franchise rights with indefinite life 6,415 7,408 Goodwill 12,312 12,255 Other intangible assets 1,140 1,150 TOTAL ASSETS 57,751 55,849   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Long term and short term liabilities are another source of finance for the company. The company’s total long term liabilities in the year 2013 were $ 90,055 million and $ 86,174 million in 2012 (The Coca-Cola Company, 2013). Their long term external sources of finance include debts, deferred income taxes and the company’s share owners as contained in the table below. LONG TERM LIABILITIES (In millions) 2013 $ 2012 $ Long term debts 19,154 14,736 Other liabilities 3,498 5,468 Deferred income taxes 6,152 4,981 TOTAL ASSETS LONG TERM LIABILITIES 90,055 86,174   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Important company activities that generate profits that are ploughed back to the business as a source of finance include investments and new ventures. These are proceeds from the investments, acquisition of other businesses, equity method investments, non-marketable securities, purchase and sale of property, plants and equipment and their associated proceeds. In 2013, the company realized a total of $ 10, 414 from the investment and operating activities as per their 2013 annual report.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Internal short term sources of finance for the company are the current assets of cash and cash-equivalents such as marketable securities, inventories, current assets held for sale and the proceeds from the short term investment. Their balance sheet as at December 31, 2013 shows a total of $ 17, 121 million current assets. Implications of the sources   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However much the company had good financial sources in its assets, liabilities and shares, each of the sources may impact negatively or positively to the business. The straight forward implication of liabilities especially loans is the interest rates and the obligation to repay them in good time. Failure to settle the debts and loans may lead to imposition of fines and penalization. The creditors may go to the extent of stopping to supply the company with goods and services on credit and demand for cash on delivery.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Use of shareholding as a source of finance for the company may also have its own positive and negative implications. Shareholders are like investors in the business and therefore they must be paid their returns as dividends (Fardon, 2003). This might be very difficult in cases where the company makes losses. Sometimes, especially in a scenario where there are no strict policies on the maximum percentage share that a shareholder can buy, the ownership of the company may be transferred to a shareholder that buys majority of the Company shares. Question 2 Importance of financial planning   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finance is the driving force for a company like Coca-cola. After its financial sources have been identified, accurate financial planning is necessary for its success. Financial planning is the foundation from which all successful businesses are built. Running on a clear financial plan ensures that a company is well prepared to meet its anticipated expenses in terms of payroll, transport, communication any other day to day business operation expenses.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The plan is important when the company is at the extremes of either profit making or suffering losses. It provides a stepping stone in which the company can forge a way forward and plan for the future while at the same time handle the present. A good financial plan finds it usefulness when a company is preparing to deal with rising costs and increasing current and long term liabilities. It allows for these conditions to be anticipated early enough so as deal with them when they arise.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Additionally, a financial plan is a critical tool in the organization of the various departments within the company. A well prepared and revised financial plan that considers every quarter of the company is of valuable contribution to the smooth running of the company as a whole. Lastly, an estimate of earnings can be done through a financial plan. Lack of these estimates sets a trap that the company might fall in due embezzlement of funds and misappropriations. A financial plan is very effective in making investments and profits into diversified portfolios within the company.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The process of making decisions requires the company directors to be provided with the necessary information. These include financial reports that contain details of business transactions, profits, losses, expenses, revenues, assets and liabilities. This allows for comparison of business performance in the previous financial year. The departmental estimates of expenditures and their estimated sources of revenue are also part of this information.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The factors that may affect the choices of decisions makers during financial planning are the number and wages of employees, available cash at hand and cash required to pay suppliers on time and to buy current assets such as equipment and stationeries. The possibility of expanding the business is also considered when such decisions are made (M. P. Narayanan, 2004). Appropriateness of the sources of finance for a business project   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to manage the financial sources and make appropriate decisions, it is important that the directors analyze the costs of the sources, for example, the cost to be incurred to obtain the finance such as fees payable to the financial institutions, commissions and interests, stock brokers among others. In the Coca-Cola Company where the major sources are the fixed assets, liabilities, ploughed back profits, profits from investments and current assets, the appropriateness of the sources depend on the ability of the finances to run a business investment. Bank loans are the major long term source of finance for many companies. This source is very appropriate for Coca-Cola Company. The repayment is spread over a long period of time. The company is financially stable and can easily afford the required securities to acquire a loan. Although the interest rates may be higher making the process expensive, the merits outweigh the demerits and th e risk is worth taking.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Coca-cola is a limited company and therefore the use of stock shares as a source of finance is appropriate. The finances are not repaid although the profit is shared among the shareholders as dividends. The capacity of this company to make profit is unquestionable. The risk of change in company ownership due to sale of major shares can be regulated by business policies that restrict such sales. Moreover, sale of assets such as the current assets to raise capital is appropriate for this company. The surplus assets can be sold off and the proceeds retained to run the business. There is little, if any, risk associated with sale of surplus assets. Impact of finance and financial statements   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Finance and financial statements have positive and negative effects to the business depending on the financial position of the company. Financial statements form the basis from which shareholders and potential investors evaluate the performance of the business. The statements also regulate accountability in the running of the business.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The financial position of the business is portrayed in the financial statements. It used by the company to acquire loans from banks. Financial statements that directly indicate instability of a business have a negative impact to the business by blocking potential investors, creditors and banks. Finance and financial statements have a direct effect on business transactions. It gives detailed information about the lag phases and peaks of a business. Such details include fluctuations in prices in comparison to competitors in the market (Ittelson, 2009). If, for example, Coca-Cola Company increased the prices of their beverages by 1%, their immediate competitor Pepsi may have an upper hand in the market.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A balance sheet gives information on the resources that the business has against its liabilities and the capacity of the business to settle its debts. Cash flow statements are important in informing the public about the money entering and leaving the business. All of these can negatively or positively influence the customers, suppliers, creditors and potential investors. Financial statements have a direct impact on the stock price. The information in the statements can be used by business managers to either increase or decrease the price of products. Main financial statements   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In designing investment options and identifying their appropriateness, it is important to prepare financial statements. These statements have different formats depending on the size and type of the business. The statements are; balance sheets, cash flow statements and income statements. A balance sheet is a financial statement that reports a company’s assets, liabilities and stock holders’ equity in a given financial period. Current assets, fixed assets and investments are balanced against liabilities and stock holders’ equity. A balance sheet for Coca-Cola Company as at 31st December, 2013 is as follows (The Coca-Cola Company, 2013). THE COCA-COLA COMPANY CONSOLIDATED BALANCE SHEET AS AT 31ST DECEMBER, 2013. ASSETTS(In Millions) Currentassets $ Cash and cash equivalents10,414 Short term investments 6,707 Total cash, cash equivalents and short term investment17,121 Marketable securities3,147 Trade accounts receivable less allowances of $ 614,873 Inventories3,277 Prepaid expenses and other assets2,886 Total current assets31,304 Fixed assets Equity method investments10,393 Other investments principally bottling companies1,119 Other assets4,661 Property, plant and equipment –net14,927 Trademarks with indefinite lives6,744 Goodwill12,312 Other intangible assets1,140 TOTAL ASSETS90,055 LIABILITIES AND EQUITY(In Millions) Current liabilities $ Accounts payable and accrued expenses9,577 Loans and notes payable16,901 Current maturities of long term debt1,024 Accrued income taxes 309 Total current liabilities27,811 Long term debts19,154 Other long term liabilities 3,498 Shareholders’ equity –total33,440 TOTAL LIABILITIES AND EQUITY90.055   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The balance sheet is similar regardless of the size and type of the business. Its format does not change. Cash flow statements are prepared to assess the company’s earnings and expenses. The quality of the earnings is determined by comparing the cash flow from operating activities with the company’s net income (R, 2003).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Income statements are financial documents that show the sources of income in a business organization. Coca-cola Company had the following statement of comprehensive income as at December 31, 2013. THE COCA-COLA COMPANY CONSOLIDATEDSTATEMENT OF COMPREHENSIVE INCOME AS AT 31ST DECEMBER, 2013. $ (In Millions) CONSOLIDATED NET INCOME8,626 OTHER COMPREHENSIVE INCOME Net foreign currency translation adjustment(1,187) Net gain (loss) available for sale of securities (80) Net gain (loss) on derivatives 151 Net change in pension and other benefit liabilities1,066 TOTAL COMPREHENSIVE INCOME8,576 Less comprehensive income loss attributed to interests 39 TOTAL COMPREHENSIVE INCOME ATTRIBUTED TO SHAREHOLDERS OF THE COMPANY8,537 Note: Figures in brackets indicate losses or reductions Interpretation of the financial statements   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Financial statements are usually prepared and interpreted towards the end of a financial year to give information about the business financial stability. The above financial statements can be interpreted by using appropriate financial ratios to help compare them with the performance during the previous financial year or with another company. These ratios derived from a balance sheet are working capital, current ratio, Quick ratio (Pamela Peterson Drake, 2012).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Financial statements provide rich information to investors and suppliers. This information are used to evaluate the performance of the company. The statements are also used as a communication tool by managers to interested parties about their achievement in the management of the company. There are different financial statements as discussed above that give unique business information on the company.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Financial conditions of a company are the major detail and a point of concern for several potential investors. Investors are the major capital providers. They rely on the information contained in the balance sheet, income statements and cash flow statements for their safety and certainty regarding a potential investment into a company. It enables the investors to understand their position in the company’s capital regimen.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The balance sheet is considered the snap shot of a company’s assets in comparison to liabilities and shareholders’ equity. This is considered the operating result of the company. These results are also an area of concern to investors. Income statement gives a report of operating results. This includes the sales, expenses and profit or losses in a given financial year. This information is critical in the evaluation of the company’s past performances and to predict the future of the business. Profits or losses are usually provided by the income statement but this may contain non cash-equivalent or non-cash parameters. The information is not direct as to the company’s cash transaction during the financial year. This leaves room for cash flow statements to give the details. It contains information about the cash that get into the business and those that leave the business thereby showing an exchange of cash. Shareho lders’ equity shows the variations in the various equity components. This is usually calculated by deducting total liabilities from the total assets of the company. A company with a good performance like Coca-Cola has a steady increase in its shareholders’ equity. This is associated with either a decreasing or constant shareholders base.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Working capital is calculated by deducting current liabilities from the current assets. The working capital for Coca-Cola Company for the year ended December 31, 2013 can be calculated as follows. Working Capital (in millions) =Current assets – Current liabilities. = $ 31,304- $ 27,811 = $3,493   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The working capital for Coca-Cola Company is a positive figure of $ 3,493 million indicating that the company is at a better position to meet its current obligations such as paying workers, paying brokers, servicing short term loans among others.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Current ratio is calculated by dividing the current assets by the current liabilities. It is related to the working capital. Another ratio is Quick ratio. It is also known as acid test ratio and is calculated as follows; Quick ratio = Cash + Temporary investment + Accounts receivable Current liabilities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Quick ratio is similar to the current ratio only that inventories, supplies and prepaid expenses are excluded. It is used to determine the amount of assets that can be turned quickly into cash.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Free or Discounted cash flow is a financial ratio that is derived from the cash flow statement. Free cash flow is calculated by deducting capital expenditures from total cash flow provided by operating activities (Fardon, 2003). Free cash flow for Coca-cola as at December 31, 2013 is calculated as shown. Free cash flow = Cash flow provided by the operating business – Capital expenditures. =10,542 – (14,782+2,550+303) = -7,093   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This statistically indicates that the company is at a deficit of $ 7, 093 million after paying its capital expenditures.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The income statement can be analyzed to give gross margin, profit margin, Return on Stoke holders’ equity and earnings per share. Return on Stoke holders’ equity is important in revealing the percentage profit after taxation and therefore the dividends payable to shareholders. Return on stock holders’ equity for Coca-Cola Company as at December 31, 2013 is calculated as shown. Return on Stockholders’ equity = Net income after taxes Average shareholders’ equity = 8,622 8537 =1.01%   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   This reveals that the company earned 1.01% of profit after taxation on an average shareholders balance during the year. Suitable budget and appropriate decisions   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The most significant form of planning a capital investment budget is to make appropriate decisions and market well. Budgeting is the foundation of financial economics. Making decisions that have importance long term effects is the basis of budgeting. In budgeting, policies are maximized so as to achieve the most positive net profit and returns. Making decisions should be principally governed by benefit analysis. The budgeting process is also governed by the future consequences and impact to the business   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Every financial source has an implication to the business. Financial statements help provide such implications and can be used in selecting a suitable budget. A company may decide to sell its shares after analyzing its effectiveness in raising capital for a new business venture (Pamela P. Peterson, 2004). The process of deciding on a proper capital investment for the expansion of Coca-Cola Company involves calculating the cost of investment, protection of cash flow from the investment, consideration of the inflation rates and the time value of the expansion. For example, if the investment will cost $ 10 million and generates $ 4 million annually, the investment is feasible because it provides a pay back within 2.5 years. A budget can therefore be prepared from this basis.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   An example of a suitable budget proposed for The Southeastern Pennsylvania Transportation Authority (SEPTA) for the Fiscal year 2012 is as follows (SEPTA, 2011) . FISCAL YEAR 2012 CAPITAL BUDGET Project FY 2012 Funding Requirement Bus Purchase Program $59,209,593 Capital Asset Lease Program 28,720,862 Congestion Relief 2,233,000 Debt Service 52,654,545 Infrastructure Safety Renewal Program 34,400,000 Paratransit Vehicle Acquisition 5,000,000 Regional Rail Signal System Modernization 35,800,000 Safety and Security Improvements 5,000,000 State of Good Repair Initiatives 15,200,000 Station Accessibility 4,800,000 Station and Parking Improvements Program 10,400,000 System Improvements Program 5,000,000 Vehicle Overhaul Program 53,100,000 TOTAL FY 2012 Capital Budge$311,518,000   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Marketing decisions are dependent on capital budgeting. The decisions to be made on long term investments are dependent on the income that will be generated from the project. It is important to know the duration that the project will take to mature. That is, the time it will take to generate income equivalent to the amount invested in the business. Modern finance theories equate the value of the assets to the discounted future income generation. The net profit value rule is therefore used by companies that contemplate venturing unto capital project if they adopt this theory. Assessing project viability   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The financial viability of a project is assessed using the investment appraisal techniques. This involves the use of tools such as Return on Investment (ROI), Debts Service Coverage Ratio (DSCR), Break Even Point (BEP) and Debt Equity Ratio (DER).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In Return on Investment, the collections of the company are used to create assets and in the running of the business. The business must generate surplus on the collected capital for it to be considered viable. Borrowed and own capital is considered the cost of the project while the profits are the surplus generated. ROI should be greater than the cost of the investment for the business to be considered viable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Debt Service Coverage Ratio (DSCR) measures the ability of the project to meet its repayment obligations on loans acquired financial institutions (Pamela P. Peterson, 2004). It is calculated as follows. DSCR= Net profit + Interest on long term loans + Depreciation Interest on long term loan + Principal loan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The cumulative DSCR during the repayment period should be at least 2:1 for the project to be considered viable. Break Even Point (BEP) measures the level of total contribution to the total fixed assets. Contribution is usually the excess of sales over the variable cost. That is; Contribution = Sales – Variable Costs. PEP is the point where both fixed and variable costs are recovered from the resources. It is calculated using the formula; Total fixed costÃâ€" selling price per unit Contribution per unit cost   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It indicates the risks involved in the business. If the PEP is achieved at a lower level of capacity utilization, it is considered safer. In this case, the investment is viable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Debt Equity Ratio measures the level at which the investment project is leveraged to acquire loans from financial institutions. It is calculated by the formula; Total long term debts Total funds in the investment   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The factors to be considered when assessing the viability of a project are the nature of the goods and services to be offered. Their level of complexity should be determined and the risks involved as well. The value of the procurement is another factor of concern. It involves the determination of the amount of capital that the procurement can cost. The financial viability assessment matrix group risks speculated into several levels. The low risk level contains low levels of complexity, low value and short term supplies. The moderate risk level contains moderate value, sensitivity and medium term supply. The high risk level contains high strategic importance to agency, high complexity levels and sensitivity. When assessing the risks, the likelihood of a financial feasibility should not be ruled out while making budgeting decisions. References Fardon, C. D. (2003). Management of Finance. New york: Osborne Books. Ittelson, T. R. (2009). Financial Statements: A Step-by-Step Guide to Understanding and Creating Financial Reports. New York: Career Press, Incorporated. Les Dlabay, J. B. (2007). Business Finance. Stamford: Cengage Learning. M. P. Narayanan, V. K. (2004). Finance for Strategic Decision-Making: What Non-Financial Managers Need to Know. New Jersy: John Wiley & Sons. Pamela P. Peterson, F. J. (2004). Capital Budgeting: Theory and Practice. New Jersey: John Wiley & Sons. Pamela Peterson Drake, F. J. (2012). Analysis of Financial Statements. New Jersey: John Wiley & Sons. R, D. J. (2003). Accounting for Non-Accounting Learners. New York: Pitman. SEPTA. (2011, Aril). The Southeastern Pennsylvania Transportation Authority. Retrieved April 2014, from Finance: http://www.septa.org/reports/pdf/budget-proposal-cb12.pdf The Coca-Cola Company. (2013, December). The Coca-Cola Journey. Retrieved April 2014, from Annual Financial Report: http://www.coca-colacompany.com/our-company/company-reports Source document